AppleFund offers a number of special services to facilitate your AppleFund claims and reimbursement approvals. Co-op marketing materials are also available to help you create effective advertising and activities that are already within the Education and Business Program Guidelines.
PRIOR APPROVAL SERVICES FOR ADVERTISING CONTENT
To make prior approvals easier for both Resellers and AESAs, approvals can now be obtained in six (6) hours or less, rather than the 48 hours needed in the past. Also, the fee for each prior approval is now only $10, which will be automatically deducted from your AppleFund account.
Prior approval from AppleFund Headquarters may be obtained for billboards, broadcast scripts, direct mail/newsletters, signage, print advertising, and Yellow Pages display ads. Some of these activities may require that your Apple sales representative review and sign the AppleFund Claim Form. This signature does not guarantee that all program requirements have been met—only the Prior Approval Service does.
HOW THE PRIOR APPROVAL SERVICE WORKS
Complete and attach a copy of the Prior Approval FAX Cover Sheet to your ad. Fax it to AppleFund Headquarters at 602-438-0720, three to five (3-5) days before your deadline.
AppleFund Headquarters will confirm prior approval by fax (or AppleLink, if requested) within six (6) hours of receipt. They will specify any changes that need to be made to the ad to qualify for AppleFund reimbursement, and assign a prior approval number.
Note: The $10 fee will be charged each time you submit materials for prior approval, whether the materials are new or updates/corrections to previously submitted materials.
TO SUBMIT A CLAIM THAT HAS BEEN PRIOR APPROVED:
Complete the AppleFund Claim Form and submit it to AppleFund Headquarters with all required documentation and signatures.
Attach a copy of the Prior Approval Confirmation report.
Your claim will be audited to verify that the required changes have been made to the ad.
Note that any changes made to the ad or activity after it has been prior approved (other than changes specified in the Prior Approval Confirmation report) must meet AppleFund Guidelines or the claim will be denied.
DIRECT DEDUCT PROCESS
Direct Deduct is an immediate deduction from your AppleFund accruals as a result of your participation in an Apple-sponsored marketing program, or as a way to pay for services without using your own administrative efforts. It differs from a standard claim in that all administration is done by Apple. No Claim Forms or other documentation are required.
All direct deductions take precedence over reimbursement of any other claims submitted during processing. Direct deductions can be taken against the Business Program Fund or the Education Program Fund. Eligible Direct Deduct activities include any of the StartingLine program materials.
HOW THE DIRECT DEDUCT PROCESS WORKS:
If you elect to participate in a program that is eligible for Direct Deduct, the regional office will provide you with a specific participation form to complete.
Identify the specific fund to be utilized.
If you have adequate AppleFund dollars, sign the Participation Agreement Form, keep a copy, and return the original to the designated person before the deadline.
If you don't have sufficient funds to cover both the Direct Deduct and your submitted claims, the direct deductions will be deducted first and any claims submitted simultaneously will be denied. If sufficient funds are not available to cover your Direct Deduct claim, the deduction will automatically be made from your next accruals.
Apple-sponsored programs such as Apple Seminar Direct are preapproved for Direct Deduct. For more information on these preapproved programs, link: APPLEFUND.
COMMUNICATIONS AND TRACKING:
You will receive an audit report from AppleFund Headquarters approximately 60 days after completion of the Direct Deduct process to notify you of the amount of funds direct deducted from your AppleFund account.
In addition, the next monthly AppleFund Customer Status Report you receive will reflect the Direct Deduct activity in the claims portion of the report.
APPLE CO-OP MARKETING RESOURCES
All of the co-op marketing resources are now available in an easy-to-use consolidated kit called StartingLine. If you have not received your copy, link: APPLEINPRINT.
To make it easier for Resellers to obtain up-to-date co-op, sales and marketing materials, Apple provides the following one-stop shopping resources. Materials included in the StartingLine Program may be reimbursed through AppleFund, and are eligible for Direct Deduct.
Most materials ordered through these programs will ship within 48 hours. Imprinted items, however, will take longer. Rush shipping is available within 24 hours at extra cost if the item is in stock.
APPLE MEDIA TOOLKIT
The Apple Media ToolKit is a CD-ROM disc designed to help you create customized ads, promotional, and other marketing materials directly from your Macintosh desktop.
Its HyperCard navigation stack leads you to current materials for General Business, Enterprise, Higher Education, and K-12. (Future editions will have materials for International and current Promotions as well.) The Apple Media ToolKit also contains a full library of Apple product art and screen captures, plus AppleFund-approved headlines, copy blocks and copy phrases, and logo-trademark material so you can build your own customized flyers, ads, and more. A copy of the current AppleFund Guidelines and Apple Corporate Identity requirements are included, so it's convenient to check your material for AppleFund eligibility before you print it.
For more information about the Apple Media ToolKit, link: AMTK.
